That's why the College Board-the nonprofit that writes and administers the SAT-keeps adjusting the test, attempting to refocus the exam on the underlying material. "Our philosophy has never been content-oriented," a Princeton Review vice president told the Washington Post. (When guessing, answer B or C instead of A or D.) They're quite up-front about this. For a hefty fee, companies like Kaplan and Princeton Review promise to juice your score, not necessarily by helping you grapple with the underlying math and reading comprehension but by teaching you hacks specific to the test itself. The map becomes more important than the territory.įor decades, that dynamic has powered the $860 million SAT prep industry. In each of these cases, the signifier overwhelms that which it was meant to signify. Systems to rank employees end up encouraging coworkers to undermine and sabotage one another. Crime-tracking statistics lead police departments to reclassify or whitewash incident reports to show a good trend line. ![]() Google search algorithms give way to search-engine optimization. It's a technological truism: Create a system of measurement, and somebody will try to game it.
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